Let these events be inspiration to switch up the traditional mic and stage arrangement. Press conferences have always been understated affairs with a very traditional set up. Adding interactive elements to your press conference will enable people to look at your events differently and like to see what the next one will be like. Change the experience people get at press conferences and provide visual interest for the cameras.

Victoria’s Secret

The company revealed its new bralette collection with a very eye-catching backdrop. The backdrop was a hedge wall that framed the new products in gilded frames. The Angels models were also present at the conference. Besides just the backdrop, the even began with a global media live stream via YouTube, where the models were available to answer spring fashion questions.

The Beverly Center

The mall in Los Angeles hosted a press conference for their $500 million remodel. The event was produced by Stoelt Productions; and for visual interest on the stage, seats and surroundings dotted lighting was added. The conference was held in the mall in a striking all white palette.

Cubs Convention

In 2015, the Cubs Convention included a “Kids Only Press Conference”. The underage attendees were invited to ask questions to the Cubs players.

Sony: Electronic Entertainment Expo (E3)

Los Angeles’s E3 is popular for its press conferences that are over the top. Before the show officially opened in 2014, Sony’s event immerses guests in the experience, surrounding them with screens on multiple plans and various angles.

State Farm Insurance

The insurance company’s sponsored 50 Million Pound Challenge had interactive elements to engage attendees. Airplane seats served as props to show one challenge participant’s storoy and guests could get on the scale or climb stairs whilst wearing weighted vest to understand the program better.

Jenny Craig

The weight-control brand partnered up with Mariah Carey to launch a new relationship with the American Heart Association. The brand hosted a press conference in which Mariah was interviewed by Gayle King and was streamed live via Ustream.