Getting the presence of the media at your event can create breaking grounds for your organisation. The increased publicity should yield dividends for your business. It is a plus to not only those covering your event but also to you, as they are spreading your company’s name out there for the world to see. Media coverage can open doors of opportunities and be a beneficial chance for your company to climb up the ladder of success and be connected to potential business partners; awareness of your event is increased, the attention of the media alone will get the everyone hooked and talking about your organisation.
There are many benefits that comes with having the media at your event. Some of them include raised awareness of the event and what it’s all about. If your event is a campaign or a fundraising program to create awareness about a cause, the media will be able to show the public what you stand for and aim to achieve. It will promote the cause of the event, with little cost to you. That alone is more than gold for you.
How can you get the Media to be at your event and make sure they are interested in coming for it? Continue below…
#1. Write down the name of potential media outlets / Companies
Create a list of media outlets that you can write to about your event. Find out the kind of event that they are more interested in covering and how much impact they have on the society at large. Do a thorough research of media outlets that are genuine and can help you to sell-out to the public, one that you’re on the same page with.
#2. Get through to them
When you are done creating and getting the names of your targeted media company, contact the company to let them be aware of your event. Get in touch with them and constantly communicate with them to follow up and maintain a close relationship. Persuade them to come for your event; let them know what’s so special about it and why they should be there. They will be interested in stories that will also catch the people’s attention when it is published or posted online.
#3. Include a celebrity
Involving a celebrity as the main guest at your event is a great start to convince the media to come for your event. Celebrities are iconic people in today’s world- anything, place or person connected to them has a chance of being in the spotlight. A live appearance of any celebrity at your wedding will increase the attendance of guests. Flooding numbers of media outlets will definitely want to be there to cover the event by any means because they are certain those are the kind of stories the public wants to know about.
#4. Linked with a social cause
Associating your event to a social cause will raise more awareness for it. It could be a fundraising on cancer, or any issue affecting most people nowadays. As long as your event is linked to a social cause, the media is more like to be interested in it and be willing to show up.
#5. Take stunning pictures at the event
Who goes to a concert and not take a picture? In today’s world, a picture explains a lot. Hire professional photographers that are well able to take photos that are clear, colorful and worthy to be published via the media. Those photos go a long way to tell a million stories and share with the world what you stand for. The photographs should be able to explain the emotions and exhibit the people’s feeling. Get a shared copyright release and digital files from the photographer you’ll be hiring. Share the photos to the media outlets in order to have them publish it online.